Gazet Van Antwerpen asked Gemango to develop an easy to use system to integrate in their network of websites that would allow a supporting and commenting system for all the people who participated in the famous Antwerp 10 Miles run of which GVA was the main sponsor.

We set up a system that flawlessly integrated in their websites which would allow users to search for their friends and relatives who would participate in the run and throw them a support message and/or upload pictures to support them.

A seamless integration with Facebook Open Graph resulted in a serious traffic reach towards the GVA.be/supportyourrunner website giving the user the impression that everything was on the GVA website although they were on Gemango's supporting server.

More then 5,000 support messages were served, conversations of more than 50 threads were created, and 2 months after the event we still saw traffic for this one single event. Several famous people (Geert Hoste, etc.) in Belgium started using the app and spread links in other social media to promote the system and generated a massive conversation about it . Concentra, the holding behind GVA and HBVL, decided to use the system for all of their events where they will be sponsoring the event after this success story.