Heinz, the famous renown ketchup brand started their Belgium Facebook page together with a BBQ Quiz to promote their new Facebook Belgium presence.

Fans who 'like' -ed facebook.com/heinzbelgium and participated in the Facebook Quiz application could win weekly a Heinz branded barbeque barrel.

The Facebook reach, conversation and the number of fans exploded during the first month of the promo.

In the applications back end all user data could be reviewed and together with a detailed Facebook Insights reporting, this was a very successful campaign with valuable data.